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About us

SAM Practice is an established specialist Software Asset Management (SAM) consultancy. Utilising a unique blend of business- aligned SAM service offerings and our team of highly experienced software management professionals we are able to quickly take our clients to a maintainable ‘Baseline’ or ‘Effective Licence Position’. As we don’t sell products- either proprietary software or toolsets- we pride ourselves in always giving our clients the best impartial and independent advice.

In a market driven by the need to maximise licensing sales and revenue, the true message behind effective licence management has been lost. SAM was never an issue until this lucrative revenue stream was uncovered and exploited by those motivated to promote licensing procurement. Consequently Licence Compliance has become both confusing and misunderstood, often resulting in purchases of software that are not required. As many businesses accept this simply a necessary cost of doing business it does not get the management attention it deserves. In reality it is an ongoing risk that must be managed as the organisation continues to evolve over time.

Compliance is about more than matching your legal entitlement with software installed to ensure you are legally licensed. It is also about understanding your organisation’s software usage needs, the best way to purchase licences, and the commercial impact technology has on your organisation. The understanding and quantification of this risk is key to effective decision making. SAM Practice adds that value and as a result can identify real cost savings, presented in a way that will be fully understood by both IT and Executive Management alike, thereby ensuring that appropriate focus is given to this key business activity.

“Organisations that implement effective asset management strategies realise savings of between 5 per cent and 35 per cent of their IT budgets.” (Gartner Group)

Beyond Compliance we can offer comprehensive Managed Services and specialist offerings for Mergers and Acquisitions, Industry Standards and Asset Management.

All our service offerings are subject to the following principles:-

  • Simple stages
  • Clearly defined deliverables
  • Complete transparency
  • Fixed pricing

With SAM Practice you know exactly what you are buying and more importantly - how and when we will deliver. We help your organisation understand what software they have installed, how they are using it and how this impacts on their licensing agreements. We work in an innovative and flexible way that fits in with your requirements. We can deliver projects step-by-step, or we offer a complete end-to-end solution. Whether its stand alone Compliancy projects, on-going Managed Services or our Specialist offerings, SAM Practice has an industry - leading solution for your organisation’s needs, so please Contact us or call us on 0845 634 5162

Careers - Come and Join US

As you will see from or website we are passionate about ensuring our customers gain maximum value from SAM and we are always on the look out for new Team Members who share this vision. We are looking for enthusiastic, skilled individuals to maintain and enhance our customer service offering and help us grow our business. In return we offer industry competitive remuneration packages, appropriate training and a culture that rewards both team and individual outstanding achievement.

If you feel that you have the desire and skills that match our ambition, Please contact us at jobs@sampractice.com including your CV and details of your current remuneration package.

Available positions
Click the link to find out more

road ahead

Breaking News
Date: 17th November 2008
CA outlines priorities for IT investment in recession

Date: 5th November 2008
FAST IiS calls on government for more IP protection

Date: 5th November 2008
BSA announces settlements and files court order as part of on-going fight to protect IP rights

more news...

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SAM Practice map of branch locations, Reading, Manchester, Edinburgh, Potters bar